Process to Create an Educational Video to Improve Your Marketing Strategy

Making an educational video in order to boost your marketing strategy is the best method. Thus, the educational video should be created in such a way that it will benefit your business through teaching and engaging your visitors. In this era, people are craving to learn new things and video is one of the best ways in which they can learn easily and quickly. Thus, the visitors to the video content are increasing day by day.

Creating an educational video that helps in increasing your marketing strategy is very difficult. Thus we, are here with the best animated Explainer Video Company that provides you the easiest way of making educational videos. While creating an explainer video animation, you must keep a few things in your mind which are mentioned below in the process of creating the video.

Steps to create an educational video by using explainer video services

We have divided the process into three steps. In order to make an educational video to boost your marketing strategy, you need to follow these steps line by line and point to point. These steps are mentioned below:

●     First of all, you need to choose an idea on which you want to create a video. Make sure that the idea you are choosing should be related to the mission of your company. Before creating the video, you must have the proper knowledge of your company’s mission, goal, objective, aim, working and everything. After this, you must know about your audience. This simply means that you must do proper research on your audience which will help you in creating the video which is loved by your audience.

You must know about the interests of your audience so that you will get more and more visitors to your video. By doing this, it will help you in writing the appropriate script according to your audience and help in developing your piece. By doing this, you will also get an identifying message for your audience. It is simple that if you make the video in which your customers are interested then they will also love your video.

●     In the second step, you need to prepare the video in which you need to cover everything that you have researched in the first step. In the process of preparing the video, you need to define your topic first which should be defined according to the interest of your audience and according to the mission of your company. In order to do that, research your competitors and find what they are doing in order to engage their customers and how they are doing.

Choose the topic wisely so that it will love by all as it will help you in rising the growth of your business. After choosing the topic, you need to write a script which helps you in getting your 

   message across in a way that appeals and provides value to your targeted audience. In this script, you have to write everything related to your topic, the meaning of the topic, what your company does, services provided by you, how these services will provide benefits to your customers and everything. While writing the script, you should know what your characters will look like, be like and talk like. You must keep this thing in your mind that having a proper way of talking, looking and other things will engage more and more people towards you. Thus, your script should be written properly that it looks attractive and amazing.

●     After this, you need to create the final product by creating a storyboard. You need to develop the characters and scenarios and after doing this, you need to begin your animation. Keep one thing in your mind that you need to focus on editing because you need to make sure that all your components are placed at the appropriate place. And after the completion, you need to share it on all your social media platforms.

     As we have seen, the process of making the video is quite difficult. Thus we are here with the best animated explainer video production company in order to help you in making the educational video to boost your marketing strategy. We at Essence Studio will help you in providing the best quality of video according to your audience and your company. With a strong portfolio and dedicated team, we are always available to produce effective videos for your company that will help in scaling up your business.

A Step by Step Guide to Make An Effective Whiteboard Animation Video?

This is the technology era that we are living in. Our lives have become more dependent on the technologies that we use. Each and every day, there are new innovations in technology which makes our lives easier. The technology has also revolutionized marketing strategies. One of the latest entries in this field is the whiteboard animation videos.

So, are you not sure about what these videos are all about? If not, then these are the videos that are made in a narration manner using the drawing on the whiteboards.


You might have watched these videos in which an artist draws something in front of the camera and narrates some kind of story. But this doesn’t mean the artist in real does all this, this is all the magic of the animation.

Whiteboard animation videos have gained a lot of popularity within a very small span of the time and the reason behind this is its simplicity and the power to engage a larger number of people. You can definitely dive into the pool of the whiteboard animation video and increase your business sales easily.

So, if you are looking to make some great and fantastic videos, here are some of the tips that will help you to make the effective whiteboard animation video.

• Narration: A well-told story is always attractive! So, use this power in your whiteboard animation videos. This could really be more attractive and engaging and make sure that you keep your story focused around the audience and the problems rather not on the product features that you provide. Try to make out a storyline and how your lives could become easier with the services that you provide.

• Animated characters: These are the threads that are required to keep the story together. With the help of the animated characters, you can add the personal approach and thus make your video engaging and more memorable.

• Keep it simple and traditional: People love to watch the things that have the negating content and are simple to watch and understand. Though there are a large number of innovations in the whiteboard animation videos like using the colored backgrounds and colored animated characters, the key to success is to keep it the traditional way. So, what is the traditional way? The white background with the continuous black drawing with the hands, that’s all that is needed!

• Add some color and personal details: Yes, we just mentioned to keep it traditional, but you can do some innovations. Make sure that you do not go crazy with the colors. Use small hints of colors only to highlight the parts of the message that you wish to get the customers attracted to.

• Emotional references: People love to watch something that connects to them, to their feelings and emotions. With the help of the animated whiteboard explainer video, you can easily share your message and ideas. Try to use the emotions of the audience in favor of your videos. A great idea would include bringing back the old memories in the stories or the dreams that they have at their childhood times. Make videos that appeal to their emotions as well.

• Read out the script loud: Yes! The sound effect of the video is a must to consider the point. You have to keep in mind that you read the script in an impressive way. Loud doesn’t mean to scream, it means that it should be clear, audible and should have the right tone to attract more people.

These are some of the tips that would help you to make out some amazing and beautiful whiteboard animation videos for you. We at Essence Studio provide the best and unique whiteboard animation videos that will help you to get more people attracted to your business. Give a try, and we assure that our creative team will curate some of the best videos for you.

If you are seeking the whiteboard animation services, we are here as the Best whiteboard animation company to fulfill all your requirements by providing you the effective videos that will help you in taking your business ahead.

How a Whiteboard Animation Service will help in boost Your Business

We are living in an era where the technology changes every day and things go viral within minutes. Doing business has not remained easy and sustaining the businesses in competitive times is far more difficult. As business is not static always, you will have to face a lot of phases and thus, keep yourself motivated. Marketing has thus become the prime important part of keeping your business live for a longer time. Marketing strategies are the key that can either make your business or can break your business. With the technology advancements, there are changes in the marketing strategies from offline to online. The digital marketing strategies are now in the trend and have become the necessity for the business.

The new-age marketing strategies use the whiteboard animations to enable their business to convey their marketing strategies in a much better way to the customers in the form of a short video. The messages that this whiteboard animation video contains are crisp and to the point and thus, helps the customers to have a better understanding of the services.

If you are preparing to utilize the tool for your marketing strategy, then here are the reasons why should you opt this and how could this boost your marketing strategies:

⦁ Strengthens the customer base: Every business desire to sustain their old customers, and along with it are seeking more addition to the list. This could be only done when openly and robustly promote their abilities and capabilities to the targeted audiences. The whiteboard animation videos do this part very effectively and intricately. These hold the interest of the viewers and thus, builds a great story that is reliable and portrayed in an expressive and transparent manner. These videos have a direct contribution to building a positive reputation for a brand and building trust among the customers.

⦁ Versatile in nature: Business seeks recognition and thus, they need to mark their online presence across every platform of the digital media. Whatever be the media, with the help of the whiteboard animation videos, mailers promote their businesses and offerings in the crispest and engaging manner.

⦁ Simplicity: The videos with the simple background, relaxed colors, graphics and the in-motion hands of the artists, crisp messages and audio, charm the viewers always. The whiteboard animation videos are inclusive and persuasive enough that they can gather the interest and easily grasp more attention with the help of calm and cool 

⦁Increased conversion rates: No doubts, with the help of the best whiteboard animation videos, there are increased conversion rates for most of the businesses that are accompanied by higher return on investments. The smart storytelling techniques will captivate more eyes of the customers and this means that there will be higher customer retention and conversion rates for the businesses.

⦁ Compatible: Whatever be the device, the whiteboard animation videos are compatible with all types of new-age devices. This means that whatever be the medium the customer is using to reach your website, they can easily view your animation videos. Another advantage that these videos deliver to the business is the sharing compatibility as well. These videos can be shared across various platforms and this, in turn, will increase the organic dissemination probability without a business.

⦁ Attracting: Yes! This is the best benefit for your business which whiteboard videos serve to you. As compared to the textual presentations of the visual advertisements, or even the informatory audios, the whiteboard animation videos have given swiped out everything in terms of capturing and attracting the customer’s attention.

⦁ Optimized technology: The animation videos make use of the technologies in an optimized manner. In these whiteboard animation videos, you can easily see the live cartoon characters, flying objects, blooming flowers, and what else not! with these videos, you can make everything go live easily.

Whiteboard animation videos convey the messages in an effective manner and it is obvious to say that these are fun to watch.

This could be a cheaper and cost-effective means for the marketing strategy for any business and what do else than this would a company or business want? More recognition and lesser cost!

We at Essence Studios, the best explainer video production company, provide with the series that are of top-notch. We are known for the top-quality and dedicated services that we provide to our customers. We create the best stories for your businesses. With experienced and trained professionals, we curate the whiteboard animation services to the clients that will help in boosting up your businesses. You can easily select the videos with a wide range of creations with us that will blow the minds of your target audience. You can easily subscribe to our Youtube channel and remain updated with us and check out our portfolio! We have our offices in the UK, US, and India and with the dedicated team that works round the clock have successfully created more than 1200 videos to the date. We are proud that we have worked with top-rated clients like JC academy, Tesmus, and the Bombay sappers, etc. Get in touch with us to get the best-created whiteboard animation services and boost up your business.