A Step by Step Guide to Make An Effective Whiteboard Animation Video?

This is the technology era that we are living in. Our lives have become more dependent on the technologies that we use. Each and every day, there are new innovations in technology which makes our lives easier. The technology has also revolutionized marketing strategies. One of the latest entries in this field is the whiteboard animation videos.

So, are you not sure about what these videos are all about? If not, then these are the videos that are made in a narration manner using the drawing on the whiteboards.


You might have watched these videos in which an artist draws something in front of the camera and narrates some kind of story. But this doesn’t mean the artist in real does all this, this is all the magic of the animation.

Whiteboard animation videos have gained a lot of popularity within a very small span of the time and the reason behind this is its simplicity and the power to engage a larger number of people. You can definitely dive into the pool of the whiteboard animation video and increase your business sales easily.

So, if you are looking to make some great and fantastic videos, here are some of the tips that will help you to make the effective whiteboard animation video.

• Narration: A well-told story is always attractive! So, use this power in your whiteboard animation videos. This could really be more attractive and engaging and make sure that you keep your story focused around the audience and the problems rather not on the product features that you provide. Try to make out a storyline and how your lives could become easier with the services that you provide.

• Animated characters: These are the threads that are required to keep the story together. With the help of the animated characters, you can add the personal approach and thus make your video engaging and more memorable.

• Keep it simple and traditional: People love to watch the things that have the negating content and are simple to watch and understand. Though there are a large number of innovations in the whiteboard animation videos like using the colored backgrounds and colored animated characters, the key to success is to keep it the traditional way. So, what is the traditional way? The white background with the continuous black drawing with the hands, that’s all that is needed!

• Add some color and personal details: Yes, we just mentioned to keep it traditional, but you can do some innovations. Make sure that you do not go crazy with the colors. Use small hints of colors only to highlight the parts of the message that you wish to get the customers attracted to.

• Emotional references: People love to watch something that connects to them, to their feelings and emotions. With the help of the animated whiteboard explainer video, you can easily share your message and ideas. Try to use the emotions of the audience in favor of your videos. A great idea would include bringing back the old memories in the stories or the dreams that they have at their childhood times. Make videos that appeal to their emotions as well.

• Read out the script loud: Yes! The sound effect of the video is a must to consider the point. You have to keep in mind that you read the script in an impressive way. Loud doesn’t mean to scream, it means that it should be clear, audible and should have the right tone to attract more people.

These are some of the tips that would help you to make out some amazing and beautiful whiteboard animation videos for you. We at Essence Studio provide the best and unique whiteboard animation videos that will help you to get more people attracted to your business. Give a try, and we assure that our creative team will curate some of the best videos for you.

If you are seeking the whiteboard animation services, we are here as the Best whiteboard animation company to fulfill all your requirements by providing you the effective videos that will help you in taking your business ahead.